News | 07 August 2026 | The price is right: how much could you sell your business for?

Selling a business is one of the most significant financial decisions a business owner will ever make. Understanding what drives business value can help owners prepare effectively and maximise the outcome when the time comes to exit.

Key Considerations

  • Business valuation is the foundation of any successful sale. For most small and medium-sized businesses, valuation is typically based on a multiple of EBITDA, although some businesses may be valued based on assets or revenue depending on their characteristics.
  • Strong financial performance remains one of the biggest value drivers. Businesses with consistent, repeatable profits, diversified income streams and sustainable growth prospects generally attract higher valuations.
  • Innovation and future potential can significantly increase value. Companies operating in high-growth sectors or demonstrating clear opportunities for expansion often command premium valuation multiples.
  • Environmental, Social and Governance (ESG) factors are becoming increasingly important. Buyers now pay closer attention to governance, sustainability and responsible business practices as part of their due diligence process.
  • A well-planned transition can make a meaningful difference. Business owners who are willing to remain involved during a structured handover period often provide buyers with greater confidence, reducing execution risk and supporting stronger offers.
  • Creating competition among buyers is essential. Engaging multiple potential purchasers can strengthen negotiating power and help achieve the best possible market value.

Looking Beyond the Sale Price

Preparing for a business sale is about more than securing the highest valuation. It is equally important to understand how the proceeds from the sale will support future financial objectives, retirement plans and long-term lifestyle aspirations.

A comprehensive financial plan can help business owners determine the level of wealth required after a sale, explore alternative strategies where appropriate, and make informed decisions with confidence.

 

Source: St James’s Place